How we work
Six phases. No black box in the middle.
You always know which phase you are in, what comes out of it, and when. Here is the whole thing.
011–2 weeks
Discovery
Decide what is actually v1
Most failed app projects were scoped as v3. We pull your idea apart, map the flows, cut everything that will not change a launch decision, and write it down as a fixed scope.
- Flow map
- Prioritised backlog
- Fixed proposal
022–4 weeks
Design
Make it real before it is expensive
Screens and a tappable prototype. Changing a flow in design costs an afternoon; changing it after the backend is built costs a sprint. You sign off on something you have held in your hand.
- Design system
- All v1 screens
- Prototype
036–14 weeks
Build
Two-week releases, never a black box
You get a build on your device every two weeks, a written release note, and access to the board and repository the whole time. No demo-day surprises.
- TestFlight / internal track builds
- Sprint notes
- Live board
041–2 weeks
Hardening
Break it on purpose
Real devices, bad networks, low storage, denied permissions, interrupted payments. Plus a full pass against both stores’ review guidelines before we ever hit submit.
- Device matrix report
- Review pre-audit
- Perf baseline
051 week + review
Launch
Submit, defend, roll out
Listings, assets, privacy declarations and submission on both stores. If a reviewer pushes back we write the response — that is our job, not yours.
- Live listings
- Staged rollout
- Monitoring dashboards
06Ongoing
Care
Keep it alive
iOS and Android ship breaking changes every year. We handle upgrades, watch crash rates against an agreed threshold, and plan the next release with you.
- Monthly reports
- Upgrade PRs
- Roadmap sessions